Market Research Manager, BASES

Innovation matters. With best-in-class research and predictive analytical tools, NIQ BASES, the worldwide leader in analyzing and consulting on new products, remains at the core of our clients new product ideas, product messaging that inspires action, fresh packaging designs, and optimal product launch strategies. At NIQ, you will work with industry-leading marketers and see your work come to life. Have you ever wanted to modernize the brand and bottle design for an iconic beer company? How about discovering the next big energy drink? At NIQ, you can. Be curious. Be collaborative. Be forward-thinking. Join the Innovation team and work with our clients as a consultant, a problem solver, and the voice of NIQ BASES to our clients.

Learn more about BASES at: https://nielseniq.com/global/en/landing-page/bases-innovation-renovation-and-brand-success/

Responsibilities

Work with a team of analysts to ensure prompt delivery of service to responsible clients to achieve the set financial objectives and other operational performance indicators.

• To assist the senior member in identifying a new business opportunity in the industry
• Constructs and implements the analytical plan
• Consult with clients regarding research designs and general study concerns
• Supervises direct reports by answering questions, providing constructive and consistent feedback, and conducting performance appraisals promptly
• Develop study design, and questionnaires, and discuss analytical plans with the modeling team
• Run market simulations, analyze study data, and provide report conclusions and recommendations, with minimal supervision
• Prepares and presents study results to clients
• Prepares client proposals and study designs and estimates costs of projects, with supervision
• Monitors changes in job costs and communicates cost changes to client, as needed

Client servicing

• Undertake sales activities in conjunction with the commercial team in terms of preparation and delivery of proposals and credentials
• Work with the Customer Success team on analysis to drive client satisfaction by providing insights and actionable recommendations during presentations or business reviews
• Ensure the services provided to clients are timely and precise according to client business needs and specifications while meeting the companys quality standards
• Identify and recommend enhanced and new services that answer clients business needs
• Build and maintain ongoing relationships with the identified key persons within the client organization

A little bit about you

Curiosity drives your interest in what moves the market. You find potential in percentages. Managing time and deadlines comes naturally to you. You’re known for your impeccable organization. Connecting with clients matters to you, and that motivates you to sift through data for a new angle. You can identify the narratives behind numbers, and you’re always looking for what’s next.

• At least a Bachelor’s degree holder in any disciplines
• Minimum 4 years of working experience in Market Research or relevant industry
• Good client service skills
• Background in statistics and multivariate analysis
• Working knowledge of research techniques and methodologies
• Ability to communicate and write effectively in English
• Project management experience
• Proficient in Microsoft Excel & PowerPoint and/or Spreadsheet & Slides

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.

We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.

Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion/

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