Creative Director (Copy)

Its not about advertising or brand propositions or selling products. Its about people & purpose. Its an approach to marketing that serves true human needs. Not the other way around.

Thats why everything we do for brands is designed with a human purpose in mind. A brand without a purpose is one that will never be understood or embraced by people. A brand with purpose can be a true agent of change and transform the way people think, feel or act.

Our dream is to be the best creator of ideas that truly moves people - bar none.

The Creative Director has full responsibility for the creative management of the brands with which they are entrusted ? the creation, presentation and execution of innovative and daring communications campaigns for our clients. It is a key role in terms of delivering success for our clients and maintaining and growing a strong and mutually profitable client/agency relationship, but also in helping to build the agencys creative reputation.

You will lead the work on some of the most popular consumer brands in the world, impacting the daily lives of nearly 2 billion people in the fastest-growing region in the world. You will work for clients who not only care about success in the marketplace but are passionate about the role of brands in helping bring about social change.

Expectations of a Creative Director

• Lead group brainstorming/concept development sessions
• Lead and inspire creative teams to develop innovative design solutions, from broad concept development through implementation
• Provide clear constructive direction on content and design solutions
• Lead creative and production teams to ensure the feasibility of design solutions and articulate design principles and guidelines for implementation
• Set and manage client expectations regarding design process and deliverables
• Ideate, craft, and execute original and iconic creative concepts in response to client briefs, objectives, or goals
• Is responsible for the proper placement, context, and meaning of every image and graphic element within a creative assignment
• Extend client relationships and explore new ways to deliver value
• Develop creative ideas that meet both our clients’ objectives as well as our business objectives, maintaining the company’s expected levels of creative excellence and professionalism
• Present, share and review creative work with CCO, Account Management and Planning Leads as well as members of the Management Team
• Manage multiple projects from concept through to completion, working with both in-house resources and third-party vendors
• Collaborate effectively with Account Management, Planning and the broader creative team to develop disruptive and iconic work
• Manage multiple projects from concept through to completion, working with both in-house resources and third-party vendors
• Participants in, and leads brainstorming sessions
• You will report into an Executive Creative Director and/or Chief Creative Officer

Expectations as a member of our community

• You believe passionately in the power of creativity to bring change to the world. But you’re realistic and have a clear-eyed view of what it will take to get there: not a path you walk alone, but with a group of people putting a diverse range of skills and perspectives to work, towards a common goal
• Your ideas and your voice will be heard, respected and protected with passion. Ideas are not disposable commodities here, they are our most precious assets
• You will be tested, you will be challenged and you will be pushed beyond your comfort zone, but you will equally be supported, encouraged and celebrated. Because the true value of a community is that we bring out the best in each other

Expectations as a team leader

• You will learn that we prefer not to hire our leaders, but to grow them. As your own leadership journey evolves, your primary goal will be to nurture the next generation of leaders. You will reflect our “People First” ethos, where we believe that the best work can only come from a team that feels happy, secure, and motivated, with a clarity of purpose. You understand that humility and kindness are equal in importance to daring and initiative. You value diversity, equality, and inclusivity, not because it’s fashionable but because it’s obvious. In your role, you will specifically be expected to:
  • Provide leadership and professional development to department staff
  • Mentor and train team members, write performance reviews, and allocate work
  • Monitor teams to deliver beyond client’s expectations
  • Motivate your team, and be the glue that keeps teams going
  • Set goals and KPIs for each team member, and works with them to achieve these

• You have about 12-15 years of work experience and a track record of brave ideas that have made an impact, big or small, on the world we live in
• You’re a keen student of life, open and curious, always learning
• As a communicator, every surface, channel, and medium, social or otherwise, is your canvas. You’re just where people are
• Won the awards that matter. Winning isn’t everything, but excellence is
• Understand social media, online media jargon, and technology
• Can work under pressure and meet deadlines in a fast-paced creative environment
• Ability to effectively and appropriately interact with co-workers across levels and disciplines
• Understands and uses the latest in computer design software
• After-hours work and overnight traveling to shoots and post sessions can be expected
• Naturally well organised and unfazed when working towards deadlines