Digital Marketing Manager (Healthcare)

• Sector: Monroe Hospital & Healthcare
• Contact: Ananda Salini Masita Absari
• Client: Monroe Consulting Group
• Location: Bekasi
• Salary: Negotiable
• Expiry Date: 22 April 2024
• Job Ref: BBBH437688_1708572818
• Contact Email: ananda@monroeconsulting.com

Executive recruitment consultant Monroe Consulting Group Indonesia is recruiting on behalf of Top-Notch Hospital Chain Provider. Our client is seeking for Digital Marketing Manager position. This job will be based in Bekasi Timur, Indonesia.

Job Responsibilities:

• Develop and execute comprehensive digital marketing strategies aligned with the hospital chains business goals.
• Oversee the development of annual and quarterly digital marketing plans, incorporating 360-degree digital marketing tactics.
• Manage and enhance the hospital chains online presence, including website optimization, content creation, and user experience improvements.
• Implement and oversee social media strategies to engage and grow the hospitals audience across various platforms.
• Lead search engine optimization (SEO) efforts to improve organic search rankings and visibility.
• Execute and optimize search engine marketing (SEM) campaigns for targeted reach and lead generation.
• Develop and oversee content marketing strategies, ensuring the creation of relevant and valuable content for different digital channels.
• Collaborate with internal teams and external partners to produce informative and engaging content, including articles, blogs, videos, and infographics.
• Implement and manage analytics tools to track key performance indicators (KPIs) and provide regular reports on digital marketing performance.
• Develop and manage the digital marketing budget, ensuring effective allocation of resources for maximum impact.
• Collaborate with internal departments, including medical professionals and administrators, to align digital marketing strategies with overall business objectives.

Requirements:

• Bachelors degree in Marketing, Digital Marketing, Business, or a related field. Masters degree is a plus.
• Minimum of 6 years of experience in digital marketing, with a focus on managing 360-degree digital marketing campaigns.
• Proven track record of developing and implementing successful digital marketing strategies, preferably within the healthcare or related industry.
• Strong understanding of SEO, SEM, social media, content marketing, and email marketing best practices.
• Experience with website management, user experience optimization, and content management systems.
• Proficiency in using digital marketing tools and analytics platforms.