TikTok Shop - Consumer Marketing (Indonesia)

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikToks purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. Thats how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

The integrated marketing team crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether its launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the teams contributions are essential to TikTokShops success in SEA.

In this role you will formulate marketing strategies to support various initiatives, analyse insights from consumers, users as well as competitors. You will also be involved in creating 360 marketing proposals to achieve company targets.

Roles & Responsibilities:

• Responsible for formulating marketing strategy to support the companys objectives such as : Mega Sales campaign awareness, new feature introduction, brand building and the likes with sound knowledge & skills in

1. Understanding Brand Health Tracking metrics, able to dissect important information to identify needs & gaps from consumers vs competitors
2. Able to analyse insights from: consumers, users behaviour within platform & competitors marketing activities & turn it into foundation of solid marketing strategies
3. Able to transform companys business objective into actionable marketing tasks and help in creating a 360 Marketing proposal to achieve marketing-related market targets including: Out-app & In-app media strategy, Social Media plan, Creators strategy, PR, In-app campaign journey
4. Accountable for creative material output. Able to work with various creative teams and give clear brief & directions & produce high quality marketing materials for online & offline marketing activities

• Contribute in budget planning together with multiple stakeholders, including planning, tracking & reporting
• Able to set measurable targets for each marketing initiatives, ranging from increasing certain brand awareness metrics and responsible for various media channels performance result
• Consistently explore in-app & out-app new media formats for better awareness-consideration-conversion objectives
• Proactively initiate necessary user research/market trends to reveal new consumers insights
• Lead cross-functional coordination between multiple stakeholders with clear structure & cadence

Qualifications

• Minimum Bachelors Degree
• Minimum 3-5 years of experience in brand management / marketing research / advertising agency with proven experience in identifying deep understanding of brand building, media channels and integrated marketing campaign operation
• Up-to-date with the trends and best practices in Indonesia on mobile and content business
• Proactive and a fast learner, with the ability to adapt quickly to changes while working independently.
• Good organizational skills and ability to prioritize workloads to meet competing deadlines
• Excellent collaborative, teamwork and interpersonal skills
• Strategic thinking, communication and presentation skills

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.