SEO Specialist (Gaming)

Company Overview:

Bukalapaks mission is to provide a fair economy for all. We envision a tech-enabled economy where everyone from all walks of life has the options and opportunities to get more out of life, powered by our innovative online and offline platform. We do this because we believe people deserve equal opportunity to create better lives for themselves and their loved ones. Bukalapak is one of the largest e-commerce companies in Southeast Asia. Founded in 2010, it now has more than 100 million users with various physical and virtual products, including small kiosks and the e-commerce platform.

What does day-to-day look like?

• Keyword research and analysis based on each country market (include competitor audit & checking)

• Optimize SEO atribute for SEO on-page : meta title, meta desc, alt text, image, etc.

• Competitor analysis based on each market (SEA, Western, EU)

• Track, report, and analyze website analytics and initiatives (Google Search Console, Google Analytics, Ahrefs)

• Work with the development team to ensure SEO best practices are properly implemented on newly developed projects

• Develop and implement link building strategy

• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

• Execute a SEO strategy for Lapakgaming & Itemku (Lapakgaming ID, PH, MY, TH, Itemku (ID & Global) and expgames.gg)

• Perform ongoing keyword discovery, expansion, and optimization

• Keyword research, and analysis Itemku International (Western market)

• Acquiring local publisher for international market

What does amazing look like? 

• Having and strong experience in SEO industry at least 1-2 years
• Strong knowledge related to SEO Holistic (research keywords, audit SEO, competitor analysis, technical SEO, on page SEO, off page SEO)
• Strong knowledge related to SEO tools (Google Search Console, Google Analytics, Ahrefs, Screaming Frog, etc)
• Having knowledge related to gaming industry also for outside Indonesia market is a plus
• Good communication skill on teamwork and individual

Bukalapak is an equal opportunity employer. Our hiring committee considers all applicants based on their merits and qualifications for each position. Bukalapak does not discriminate applicants on the basis of their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other characteristics protected by applicable law. We embrace diversity and encourage inclusion because we believe that to help create A Fair Economy For All, we need to build a workplace for all #BukalapakForAll