Creative Group Head

About Publicis Groupe

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.

This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;

Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.

We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.

We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.

We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.

We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.

The Role of the Creative Group Head

The Creative group Head reports to the CD and is responsible for creative leadership of Publicis Groupe, you will work alongside the CDs. This role is a senior creative role and as such the creative vision and influence of the Creative Group Head will be felt across the entire group. (As the agency moves toward a more integrated way of working, this influence may become more formalized depending upon the interest/skill set of the Creative Group Head.)

Key Performance

Foster an environment in which great, effective work is (consistently) produced

• hands-on guidance of local teams (motivating, day-to-day coaching) toward development of effective, engaging creative solutions. Leads via coaching and sharing knowledge. Communicates clearly.
• being a working creative as well, to set standards and ensure we deliver the highest quality when local teams are unable to do so (striking the right balance between control and motivation)
• be able to contribute strategically
• provide leadership toward the development of engaging, media neutral ideas that will inspire integrated programs across the business units in the agency (as the agency works toward a more integrated model). Invest time in staying abreast of innovation in communication and championing new ideas in the agency.
• Develop a sense of “team” in the department – a drive to do better work but also have a sense of fun

Build the creative reputation of the agency…locally and regionally.

• Success at local, regional, international shows
• Gain local + regional PR exposure - working with agency management and local PR team. Improve client satisfaction scores through great work and client interaction.

• A “giver” not a “taker”. Should be focused primarily on building a team. Yes, we care about awards but the real victory is to get these via our local teams and in the process teach them the fundamentals.
• Patient, a listener, and with a passion to get to work that has its finger on the pulse of the nation.
• A determination to succeed, overcoming obstacles.
• A solutions-oriented team player, who enjoys rolling up his/her sleeves and getting directly involved with clients and account teams in solving problems.
• Excited by the opportunities presented by new media and keen to experiment.
• Inspirational, and appreciates the importance of bringing fun to work.