MARKETING ANALYST

Job Description

• Cultivate and manage branded online communities on the client’s behalf using Facebook, Twitter, YouTube, Instagram, and other social media platforms.

• Write, write, write — compelling social media copywriting to create engagement in channels.

• Source interesting, relevant content and adapt it for use in social channels.

• Interact with community members in real-time in channel, by answering questions and mediating conversations.

• Identify the most engaged and influential community members for outreach and amplification opportunities.

• Coordinate social media activity with client’s broader marketing and communications plans.

• Track channel and content performance, identify trends, and forecast future results.

• Analyze data from social platforms and reporting tools to extract actionable insights, develop strategic approach and report results.

• Ensure that quality work is delivered time and again with minimal revisions.

• Proactively keep team management informed of project status and suggest solutions when challenges arise.

• Constantly look for opportunities to grow knowledge and skills by being involved in training sessions and seeking out additional learning opportunities as needed.

Qualifications

• Bachelor’s degree from college or university in a related field of study or equivalent combination of education and experience.
• Up to 2 years of professional level corporate or education-related social media experience.
• Top-level skills in social media tools for online engagement, including native platform tools, publishing tools, and reporting tools.
• A driving passion for social media and building community in the education and education technology spaces.
• Exceptional written and oral communication skills with the ability to write professionally for varied audiences and interact on a daily basis with clients and communities.
• Ability to succeed in a fast-paced, ever changing environment and meet absolute deadlines.
• Sharp wit, a desire to learn and a willingness to work during non-standard business hours, if needed.
• Graphic design experience and proficiency with basic design tools is a plus point.