SEO Specialist

Key Responsibilities

• Develop optimization strategies that will increase Lexagle’s website search engine results rankings
• Ensure SEO best practices are properly followed throughout website content
• Work with the marketing team to drive SEO in content creation and content marketing
• Perform ongoing keyword research, discovery, expansion, and optimization for new SEO keywords to use throughout the company website and marketing materials
• Change website architecture, content, linking and other factors to improve SEO positions for target keywords
• Create and execute link building strategy
• Monitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance and PPC initiatives and campaigns
• Research and analyze competitor advertising links
• Research and implement search engine optimization recommendations
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

Qualifications

• Must possess at least a Bachelor’s/College degree
• Must have excellent English written and verbal communication skills
• Must have at least two years of experience in successfully developing and executing SEO campaigns
• Must have proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing.
• Must have solid understanding of performance marketing, conversion, and online customer acquisition
• Must have in-depth experience with website analytics tools, such as Google Analytics
• Must be knowledgeable in keyword research and data mining tools
• Must be familiar with WordPress or other content management systems
• Must be proficient in MS Office and its Google Suite alternatives
• A good team player but is also able to work independently with minimal supervision
• Able to work well in a fast-moving and high-growth environment

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Please email your CV and portfolio to marketing@lexagle.com, along with anything else that might help your application. Tell us a little more about you, how you found Lexagle, and what excites you about working with us. Well be in touch with you as soon as we can!

Job Type: Full-time