Marketing Director

Piloto Asia, a fast-growing regional consulting firm, provides clients with an integrated suite of Smart Business Solutions, namely Accounting, Tax & Finance, Incorporation & Corporate Secretarial, Corporate Bank Account Solutions, as well as Payroll & Immigration Services. We are inviting qualified candidates to fill the position as Director, Marketing

This role would be based remotely at the comfort of your preferred workplace and you would be interacting with other remote professionals in Singapore and the region.

About the Role:

• Marketing team leadership & coordination (50%): You shall take de-facto leadership in company’s marketing efforts and represent the team to cross-functional groups including sales, operations and management team.

Prior experience driving B2B marketing end-to-end with clear strategy and execution is needed.

Areas of focus may include, but not limited to:

• Develop, implement and execute a strategic company-wide marketing plan for the company, including key outcomes, procedures, resources and timeline in order to attract potential customers and retain existing customers.
• Brainstorm ideas for new campaigns and lead market research efforts to uncover the viability of current and existing services.
• Build our brand positioning and increase brand awareness through various types of digital marketing such as SEO, social media marketing, content marketing, email marketing, community engagement, consistent branding and influencer marketing.
• Lead development of marketing strategy by working closely with key stakeholders to create effective plans focused on growing the leads for our products and services.
• Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, result reporting, analyses and recommendations.
• Develop and execute a comprehensive content marketing strategy aligned with company goals and target audience needs.
• Develop a content calendar and ensure consistent and timely content delivery across various platforms.
• Lead and manage a team of content creators, providing guidance, inspiration, and feedback to ensure high-quality content production.
• Responsible for producing valuable content for the company’s online presence, with the support of outsourced editors or writers and in-house designers, and organizing the company’s publications through LinkedIn and other social media platforms.
• Conduct general market research to keep abreast of trends and competitor’s marketing movements.

You shall monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks. From time to time, you shall analyse data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure.

• Drive engagements with clients and external partners (50%): You will work closely with company management, sales, operations and marketing support team to improve company’s engagement with various external stakeholders. The key outcome of engagement shall be increased lead generation, stronger upsell, and better customer retention.

Areas of focus may include, but not limited to:

• Assists sales and partnership team to engage with external partners and clients, with the goal of maintaining cooperative relationships and additional upselling opportunities.
• Collaborate with business teams to uncover insights for developing marketing and branding strategies for existing and new products.
• Conduct meetings regularly with the marketing, sales and partnership team to review pipeline, resolve challenges and brainstorm possible solutions and provide training to ensure the team is consistently performing above standard.
• Ensures the company is communicating the right message to attract prospective customers, partners, and retain existing ones.

What this role offers:

• Rewarding professional exposure: Our team development depends on how you progress your career and thus you would not be bound by organization structure. We open opportunities for the incumbent to explore various functional areas such as sales, marketing, HR and operations.
• Extreme ownership and autonomy: In this high growth team, you are expected to follow-through and drive targets with full autonomy once direction is agreed as a group. At a marketing leadership position, you have ample flexibility and opportunity to try and execute ideas, as long as they yield favourable commercial results.
• Impact on company strategy: As an early member of a fast-growing team, you would have direct participation in the company’s growth strategy and the opportunity to deploy your ideas.

Core Requirements:

1. Your background:

• 8 years + of proven marketing leadership experience in a B2B setting and having a successful track record in senior marketing roles.
• Managing external digital marketing agencies/freelancers is essential.
• Managing external PR agencies is desirable.
• You shall be a creative and analytical thinker with the ability to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.

2. Your mentality:

• You have a strong growth focus and a positive mentality, passionate in building good relationships with people.
• You shall have strong commercial acumen with eye on financial ROI and interest in leading a team.

3. Your skills level:

• Minimum Bachelor’s degree (or equivalent) in marketing, advertising, communications, public relations, journalism or related field.
• Ability to communicate effectively with staff and external contacts at all levels is essential.
• Strong collaboration skills to work cross-functionally and manage multiple stakeholders is essential.
• Experience of HubSpot is desirable.
• Experience of Squarespace is desirable.
• Experience of Google Search Console and Google Analytics 4 are desirable.
• Experience of MailChimp or other email marketing software are desirable.

We offer attractive remuneration packages commensurate with candidates’ qualifications and experiences.

Please send your detailed CV to shuang.yin@pilotoasia.com including date of availability, current and expected salary. Only short-listed candidates will be notified for an interview.

Job Type: Full-time

Application Question(s):

• What are your push factors for moving on from your current role?
• Given your background, describe 2 ways you could directly contribute to the role we have leveraging your expertise.
• Among your previous roles, which one do you like the best and what do you like about them?
• When is your earliest start date?
• How long is your notice period?
• What is your current / last drawn salary?
• What is your expected salary?