Senior Marketing Manager Study UK

Senior Marketing Manager Study UK

Date: 25 Apr 2024

Location: Jakarta, East Asia, ID

Company: British Council

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.

We work directly with individuals to help them gain the skills, confidence and connections to transform their lives and shape a better world in partnership with the UK. We support them to build networks and explore creative ideas, to learn English, to get a high-quality education and to gain internationally recognised qualifications.

Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. In 2021–22 we reached 650 million people.
Job Title: Senior Marketing Manager, Study UK
Pay band: 7 / F
Location this role could be based: Jakarta, Indonesia
Department: Cultural Engagement Marketing
Contract type: Indefinite
Role Purpose
We are looking for a Senior Marketing Manager to lead the marketing and implementation of the Study UK programme primarily in Indonesia and Malaysia.
The successful candidate will support the delivery of a clear, consistent, innovative, effective, ambitious and sustainable marketing programme and activities (including events) that align to the Study UK global strategy. The right person will work closely with the rest of the education team in Indonesia and Malaysia, working with colleagues to deliver common business goals that will support UK’s education export to both countries.
Working with the regional marketing team, the Senior Marketing Manager will also provide support to the rest of the education teams in the region who deliver the Study UK programme by giving advice and producing shared resources eg toolkits and content packages.
The role reports to the Head of Marketing, APAC, Education and line manages Marketing Manager Study UK, Malaysia.
Main accountabilities
Sector/Subject Expertise

• Manages and evaluates consistent and replicable multi-channel marketing campaign plans for programme and sector activity for Indonesia and Malaysia

• Ensures campaigns are commensurate with project prioritisation, scale and scope and are data-led, strategically aligned and sustainable.

• Manages internal and external delivery of marketing campaign activity on a day-to-day basis. This includes event organising, paid media and social media campaigns, content strategy, representation at third party events, and speaking at these events

• Manage relationships with internal and external stakeholders including country director, in-country education team as well as global campaign teams, suppliers, UK HEIs, school counsellors etc.

• Communicates guidelines and policy for use of agencies and third parties in marketing campaign and communication activity. Provides clear briefs and manages the quality of creative output, checking brand and ethical marketing guidelines are adhered to.

• Supports the regional education marketing team in relevant areas and ensures financial protocols are adhered to – including the raising of purchase orders, effective scoping, requests for proposals and quotes, and obtaining the necessary approvals, delivery, and evaluation/analysis of marketing and communications campaigns

• Manages the day to day running of digital channels, and where appropriate, creates and commissions relevant, high-quality content in support of the GREAT programme/s objectives.

Brand and Market Positioning

• Ensures the British Council brand and reputation are preserved and improved, particularly on partner platforms and channels.

• Provides expert advice, support and challenge on marketing to internal stakeholders.

• Keeps abreast of the latest developments and trends in marketing, and in the wider sector.

• Proactively pursues an annual cycle of formally recognised Continuing Professional Development to maintain and deepen professional expertise.

Consultancy, analysis & problem-solving

• Ensures the successful impact and effectiveness of marketing activity through evidence and evaluation and makes recommendations for improvement based on key audience insights.

• Applies analytical approaches to identify and assess new opportunities and innovation for marketing activity.

• Contributes to the analysis of existing and potential audiences to better inform the marketing strategy and the wider global portfolio.

• Distils complex concepts and analysis into cogent and persuasive presentations, which convincingly influence decision-makers about the case for significant changes to policy, practice or approach.

Strategy and Planning

• Ensures marketing strategy is aligned with the business areas and global marketing strategies.

• Makes appropriate links to issues across the broader organisation, to ensure that the development of marketing activity is based on informed business insight and joined-up thinking.

• Consults closely with internal stakeholders to understand current and future opportunities for marketing activity.

Commercial & financial management

• Using agreed corporate systems and processes, where needed, plans and manages the budget for the relevant sector area.

• Conducts monthly, quarterly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks.

• Actively applies learning from this process to improve financial planning, management and performance within their area.

Relationship & stakeholder management

• Promotes and champions best practice marketing through the global Marketing Community of Practice and the global network of marketing professionals.

• Develops peer/personal networks within and outside Marketing to enhance knowledge and expertise, and bring those learnings and relationships into the role.

• Proactively builds and maintains relationships with internal partners and stakeholders to ensure integrated, joined up and future-proofed approaches and solutions.

• Line manages Marketing Manager, Study UK based in Malaysia.

Leadership & management

• Plans and prioritises own work activities to ensure effective delivery of diverse responsibilities and internal customer deliverables over a monthly to quarterly time horizon.

• Determines work plans and coordinates input from others (who may be outside the direct management line) to meet specific objectives.

• Shares intelligence and ideas to support senior managers in identifying/ developing new ways in which Marketing could positively impact upon the British Council’s operational efficiency and effectiveness.

Role specific knowledge and experience
Minimum/essential

• Experience of formulating and implementing multi-channel, integrated marketing campaigns, including paid activity to support B2C activities and products/programmes

• Experience in organising small to large scale B2C and B2B events.

• Experience of effective marketing campaign evaluation, analysis and reports

• Data Driven - grasps and uses data to make decisions.

• Agility and innovation – ability to work with stakeholders across the organisation to solve shared issues together.

Desirable

• Knowledge of the UK and international education systems

• Experience in the education industry

• Experience in a global organisation

• Experience in the cultural, education or charitable sectors

• Experience in marketing strategy and implementation

Requirements

• Degree and/or equivalent experience

• The British Council systems and global processes operate in English. Written and verbal proficiency in English is required.
Additional Information
Conditions of Employment: Local Direct Hire

• Applications are welcomed from candidates currently in this location with a natural right to work.
• Applications are also welcomed from candidates currently based in other British Council country offices. However, please note candidates must have a natural right to work in the country, on a permanent basis, as immigration clearance and/or on-going visa support is NOT provided by the British Council for this role. Relocation support is also NOT provided.

Closing Date: Thursday, 09 May 2024 at 23:59 Singapore Time (GMT+8)
A connected and trusted UK in a more connected and trusted world.
Equality , Diversity, and Inclusion (EDI) Statement
The British Council is committed to policies and practices of equality, diversity and inclusion across everything we do. We support all staff to make sure their behaviour is consistent with this commitment. We want to address under representation and encourage applicants from under-represented groups, in particular, but not exclusively, on grounds of ethnicity and disability. All disabled applicants who meet the essential criteria are guaranteed an interview and we have Disability Confident Employer Status. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.
The British Council is committed to safeguarding children, young people and adults who we work with.
We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.
Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.
If you have any problems with your application please email askhr@britishcouncil.org
Please note: Applications to this role can only be considered when made through the Apply section of our careers website. Our ‘ASK HR’ email is only to be used in case of a technical issue encountered when applying through the careers website. Emails with supporting statements and CV/Resumes sent to this email address will not be reviewed and will be deleted.