Digital Media Manager

Seniority Level

Mid Senior

Employment Type

Permanent

Scope

• Mediatropy - Digital Media Manager
• Mediatropy is an independent award-winning Digital Agency with over 75
• people across offices in Singapore, Indonesia, Vietnam, Thailand, Philippines,
• Hong Kong and Shanghai. We provide full service (strategy, creative content, web development, paid media, data & analytics, SEO/SEM and social) to a diversified clientele, specialising in anything from hospitality to luxury to financial services. We are passionate about cultures and travel, and most of our work is done in-house as we’re all hands-on. We have a great team environment to settle in, a place to learn and feel valued as we appreciate that everyone’seffort makes Mediatropy successful! Learn more about Mediatropy: www.mediatropy.com
• We are passionate about new media and technologies and strive to achieve outstanding quality work that makes a difference. We are looking for a Digital Media Manager to join our dynamic team.
• Key Responsibilities
• Plan and execute paid media campaigns with objectives that will range from branding to driving user acquisition, retention and conversion across regional markets
• Build media proposals and plans across media channels and campaign types to achieve various objectives
• Manage client communication on media related activities
• Identify and optimise campaigns through various testing and ad formats (AB Testing)
• Report media performance to client and ensure KPIs are delivered and managed accordingly
• Keep up-to-date on best practises, media consumption behaviours and competitive landscape to understand where and how to best reach consumers
• Work cross-functionally across creative and content teams to maximise user experience for conversion and engagement

Requirements

• Preferred Skills & Experience
• Bachelor’s degree in Marketing, Communications, Advertising or a
• related field
• Minimum 3-4 years of hands on experience planning and executing digital campaigns in an agency
• Experience in activating paid media and optimising conversion rate
• Channel exposure includes Google Ads, DV360, Facebook Ads, Programmatic and other media platforms
• Proven record of optimising digital media campaigns with analytics and data-driven insights
• Strong proficiency in Excel and excellent presentation skills to build actionable insights
• Great communication and client management skills to understand client’s requests and briefs
• Project management skills inclusive of the ability to prioritise tasks and push back if necessary for the overall good of the project delivery
• A team player who will work with all our departments to deliver quality projects in a timely manner
• Fun to work with and a positive/can-do attitude!