Product Executive

Primary Purpose

• Implement a marketing and sales strategy for assigned company products & services to meet established sales or market share targets.
• Initiate sales execution plan, identify market growth opportunities of therapy business, and build strong network and rapport with Key Opinion Leaders on the assigned company product and services.

Key Accountabilities

• Marketing and sales support and training (up to 30% travel activity or higher) in the assigned product area.
• Personal responsibility for developing and implementing strategies, plans and decision-making basis.
• Development of new product ideas, product variants and product improvements.
• Cost control in R & D projects in the assigned product area and close monitoring of R & D projects in the assigned product area.
• Implementation, testing and support for new products and their variations in the market; product lifecycle management and quality management in the assigned product area.
• Continuous monitoring and analysis of market trends, trade shows, conferences and the internet.
• Conceptual development of strategic therapy approaches to, e.g. Home, Critical Care.
• Preparation of detailed competitor analysis and product comparisons.
• Establishment and coordination of sales support materials (brochures, literature collections, training materials for international / national sales and marketing organizations, training videos, etc.) in English and Bahasa Indonesia.
• On-site product management support for Indonesia.
• Training of sales force for selling products and sales and marketing strategies.
• Planning and implementation of product training and information events for back office staff.
• Planning and execution of presentations and product demonstrations in the context of inter / national events (congresses, seminars, workshops for doctors / nurses, etc.)
• Supporting the planning and realization of congresses and symposia (exhibition stand design and equipment planning, development of exhibition concepts, panels and folding stands)
• Budget planning for marketing activities and production quantities for own product range.
• Analyze and interpret IRR patient statistics in comparison to sales statistics.
• Participation in projects / subproject management.

B. Additional tasks

• Support for the processing of national tender.
• Knowledgeable response to international correspondence (e.g vertical team, other affiliates) within the responsibility of assigned products.
• Use of software tools to support marketing and sales activities.
• Ongoing maintenance of assigned products on the intranet or FME Indonesia websites.
• Other tasks those may assign by direct superior
• Obey the health and safety guideline as per guided by Crisis Management team when doing his/her job inside or outside the organization
• Obey the Fresenius Medical Care Compliance and Company Regulation

Competencies

• Core Competencies refer to FME Company Values
  • Collaborative: means that we know how to work together for our shared purpose and to achieve our goals as one company
  • Excellent: means that we continuously drive quality and progress to lead the business into a successful future
  • Proactive: means that we are good at taking the initiative to make an impact with our work
  • Reliable: means that we are a trusted companion to our patients, partners and colleagues

• Marketing Competencies:
  • Stakeholder Management: the process by which you organize, monitor and improve your relationships with the stakeholders. It involves systematically identifying stakeholders; analyzing their needs and expectations; and planning and implementing various tasks to engage
  • Project Management: the application of processes, methods, skills, knowledge and experience to achieve specific project objectives according to the project acceptance criteria within agreed parameters
  • Business Acumen: skills that enable to understand and manage various business situations
  • Marketing Strategy: The fundamental traits every marketer should have, regardless of their position or industry. Being able to think strategically with:
  • Business Planning: Ability to create a roadmap for the success of a business. This ability encompasses documenting the specific details of the business such as the goals and aims set, the planned steps towards the achievement of those goals, and the criteria that measures and monitors the success.

• General Competencies:
  • Continuous Learning: Show the great willingness to receive knowledge & skills for effectiveness of work
  • Commit to the Organizational Ethic: Work behavior which highlighted on social, moral and organizational values and ethic in conducting business activities internally and externally
  • Administration, Planning & Organizing: Implement the process of operational administration, reporting and document management regarding operational process in working unit.

• 
  Technical: this describes the domain-specific know-how marketers should have. It includes: Champion strategic pricing Integrated marketing communications Product/Service Management Therapy/Services Marketing Market Insight External Stakeholder Experience & Engagement.

Education and experience

• Experience 2-3 years in product management in multinational pharmaceutical company with consistent success track record
• Have active Pharmacist license (STR Apoteker) is a must
• Strong communication and presentation skill in English, verbal and written
• Excellent people and management skills to interact with staff, colleagues, cross-functional team and external stakeholders.
• Must be a good public speaker, comfortable in front of large and senior groups
• Experience in managing diverse portfolio of products with proven successful track record
• Microsoft Office, knowledge and experience in Statistical Analysis is an advantage.