Shopper, Consumer Insight, and Analytics Manager

General Information Date Published 03-Jun-2024 Advertising Ends 17-Jun-2024 Country Indonesia Location Indonesia Role Type Marketing & Comms Work Type Permanent ID# 7533 Position Description

About the Opportunity

Our Co-operative

Te Mātāpuna toa takitini

Fonterra’s strength is in the collective.

Fonterra is a global nutrition company owned by 10,500 farming families across Australia and New Zealand. Our New Zealand-made dairy products are enjoyed in 140 markets across the globe. Our products are loved by people for their balanced nutrition, quality craftsmanship and sheer indulgence.

With more than 150 offices and sites around the world, Fonterra can offer a great range of career pathways across our business. At Fonterra, diversity, inclusion, and flexibility are a big part of our business, and with a collaborative culture, inspiring leaders, and passionate people, this is a great place to work. Apply today and join our dynamic team!

Role Purpose

Shopper Insight Equipped category management and sales teams with shopper insight to drive effective & efficient store’s retail strategy. Shopper Insights will be retailer and channel focused, building stories for improved distribution, assortment, placement, and promotions based on HOW and WHEN & WHERE people purchase, and WHAT they buy or don’t buy. Consumer Insight Equipped marketing team with consumer insight to develop & improve strong brand mix. Consumer Insights is focus with the attitudes, beliefs, and behaviors that subconsciously influence the purchase decision. Consumer insight focuses more on WHO, WHY & WHAT people interact with a brand or category and how the brand is perceived, what emotions it evokes, and the need states it fulfils.

Scope:

Consumer (70) & Food Services (30)

Role Accountabilities

Comprehensive Data Analysis:

• Analyze a diverse range of data sources including sales data, consumer surveys, market research, social media analytics, and customer feedback to uncover insights into shopper and consumer behaviour.
• Identify trends, patterns, and correlations within the data to develop a holistic understanding of the shopping journey from consideration to purchase and beyond.

Shopper Segmentation and Persona Development

• Segment shoppers based on demographics, psychographics, shopping habits, and preferences to create detailed personas representing different shopper archetypes.
• Develop consumer personas based on lifestyle, attitudes, and behaviors to provide a comprehensive understanding of our target audience.

Market and Competitive Analysis

• Conduct in-depth analysis of market trends, competitor strategies, and industry developments to identify opportunities and threats in the marketplace.
• Evaluate competitive positioning, pricing strategies, and product offerings to inform our own strategic initiatives and differentiate our brand.

Insightful Reporting and Presentation

• Prepare comprehensive reports, presentations, and dashboards that distil complex data into actionable insights and strategic recommendations.
• Present findings to senior leadership and cross-functional teams in a clear and compelling manner, influencing decision-making, and driving alignment across departments.

Cross-Functional Collaboration:

• Collaborate closely with marketing, sales, product development, and customer experience teams to integrate shopper and consumer insights into business strategies and initiatives.
• Provide guidance and support to cross-functional teams, leveraging your expertise to inform decision-making and drive business results.

Continuous Learning and Innovation:

• Stay abreast of emerging trends, technologies, and methodologies in shopper and consumer insights, data analytics, and market research.
• Explore innovative approaches and tools to enhance the effectiveness and accuracy of our insight’s generation process, driving continuous improvement and innovation.

About You

• Bachelors degree in marketing, Business Administration, Statistics, Psychology, Sociology, or related field (masters degree preferred).
• 8+ years proven experience in consumer insights, market research, or related roles, with a focus on both shopper and consumer behaviour.
• Preferably with background in multinational consumer goods
• Strong analytical skills and proficiency in data analysis tools and software such as Excel, SQL, SPSS, R, or Python.
• Excellent communication and data storytelling abilities, with the capacity to translate complex data into actionable insights and strategic recommendations.
• Leadership experience with the ability to manage projects, lead cross-functional teams, and drive results in a fast-paced environment.
• Strategic mindset with a keen understanding of business objectives and the ability to align insights with broader organizational goals.
• Passion for consumer behaviour, market dynamics, and driving business growth through data-driven insights and innovation.