Trade Marketing Manager

General Information Date Published 04-Jun-2024 Advertising Ends 18-Jun-2024 Country Indonesia Location Indonesia Role Type Sales Work Type Permanent ID# 8381 Position Description

• Proven experience in trade marketing or sales within the dairy or FMCG industry.
• Good knowledge of Trade marketing in Modern Trade (Minimarket & Hyper Supermarket)
• Well understand on the Revenue Growth Management (RGM), Effective Promotion & Price Pack Architecture.
• Statistical Analytical skill

About the opportunity
Role purpose To develop the most effective and efficient in-store marketing plan based on shopper. and channel priorities to achieve business objective.
Role accountabilities

• Take responsibility for managing a Modern Trade (MT) channel management business process that ensures effective communication and coordination between Key Account Team, Marketing, and other departments to maximize key business opportunities.
• Develop and recommend MT channel plan & strategies aligned with the brands short term & mid-term strategies.
• Create targeted trade strategies for Modern Trade channel/Key account and ensuring alignment with marketing plan and the potential of the accounts/channels.
• Track, analyse, and evaluate account profitability, identifying and recommending actions to improve account profitability.
• Monitor and evaluate the effectiveness of promotions and in-store promotions to determine if they meet the Company’s objectives and recommending actions to improve promotion effectiveness.
• Collaborate with Marketing regarding deadlines and lead times for promotions, pack/price changes, new products, etc., to ensure effective implementation by the sales force.
• Ensure new product launches, distribution tracking, secondary displays, planograms, etc., are effectively managed and implemented.

About You:

• Bachelor’s degree from a top or reputable University in Indonesia
• Minimum 3 years of experience in in trade marketing or sales within the dairy or FMCG industry
• Experienced knowledge of Trade Marketing in Modern Trade channels.
• Well understand on the Revenue Growth Management (RGM), Effective Promotion & Price Pack Architecture.
• Functional expertise in Merchandising, Sales, Marketing & Promotion.
• Analytical skill
• Excellent communication and interpersonal skills

Our Co-operative Te Mātāpuna toa takitini We are Fonterra, one of the worlds largest dairy nutrition companies. As a Co-operative created and owned by New Zealand dairy farmers, our collaboration, innovation, and passion have enabled us to share the goodness of our dairy with the world. Were committed to caring for the land, our animals, and every drop of milk, producing nutritious food with safe, quality ingredients loved here in Australia and around the world. As part of the Fonterra Co-op, youll be solving for a better future alongside a team connected by solid values as we strive to be a leader in dairy sustainability, dairy innovation and science, with a focus on New Zealand milk. When you join Fonterra, youll open yourself to a career of opportunities where you can grow with us by developing your skills, sharing your knowledge, and exploring diverse career paths that ignite your passions.