International Marketing Lead

About the company
BeautyHaul is one of the fastest-growing beauty companies in Indonesia that aspires to be the largest vertically integrated beauty ecosystem from supply to retail. Due to its exponential growth, the company has attracted investment from a reputable investor, Sequoia Capital.
Our first brand Somethinc was founded in 2019, is currently the #1 skincare brand in e-commerce & modern trade with >1M social media followings. Our second brand Glowinc is breaking the boundaries by offering genderless products at affordable prices. Our offline/online commerce BeautyHaul is the core for carrying multiple brands that we have directly to our customers. We are incubating more and more business models in our platform and aim to be a strong regional player in the beauty, within the South Asia region.

Responsibilities:

• Generate and deliver a content marketing strategy to each country.
• Develop and implement new and effective marketing strategies for brand awareness campaigns and always on brand-building initiatives
• Do market research, analyze competitors, and handle customer experience
• Develop compelling user-centric content for official accounts
• Handling online marketing campaigns
• Building and maintaining relationships with local KOLs or influencers
• Manage weekly & monthly marketing reports

Requirements:

• Min. 3 years of experience in international marketing or any related field.
• Experienced in the beauty industry will be a plus
• A hustler with out of the box idea.
• Proficient in English both written and speech
• Strong interpersonal and leadership skills.

We have a CREATE culture (Collaborative, Responsible, Eccentric, Agile, Tough, Effective). We are looking for more people to join us, who are excited to disrupt the traditional beauty industry with product innovation and non-linear growth, who want to build a profitable start-up into a unicorn company, who will always learn and do the right thing.