Ecommerce Manager

We are looking for a strong team member to work along with our eCommerce Lead for the commerce capability. As the eCommerce Manager, you will be responsible for offering unmatched e-commerce digital media planning across all digital ecosystem platforms, publishers (Facebook, Google & others), and other eCommerce marketplaces. Developing and implementing best-in-class digital media plans for effective e-commerce performance as well as playing a pivotal role in managing all online media strategies and activities for e-commerce including Pure Player platform and KOL live for e-commerce will be part of your responsibilities. You will be a key contact of the team to ensure the campaigns or plans that meet client expectations and deliver media plans and performance on a day-to-day basis. Further, you will be required to suggest new improvement measures to increase user engagement and online sales along with the Ecommerce Director

• Managing and supervising overall end-to-end eCommerce activities for clients effectively
• Develop and implement e-commerce strategies: The e-commerce manager will be responsible for developing and implementing e-commerce strategies along with the e-commerce lead that aligns with the clients overall business objectives. This includes identifying target markets and developing marketing plans to drive traffic and sales.
• Manage media performance: Collaborate with the performance executive for implementation and optimization performance to the client. Manage the media performance of the e-commerce platform, ensuring that it is optimized for maximum ROI. This includes overseeing media planning, media buying, and media optimization.
• Analyse data and metrics: The e-commerce manager will analyze data and metrics to identify trends, measure performance, and make data-driven decisions. This includes tracking website traffic, sales, conversion rates, and customer behavior.
• Preparing, implementing, and monitoring media plans to be delivered on ROAS KPI. Creating performance reports on a weekly basis. Lead weekly meetings, monthly reviews, QBR, and quarterly as well as annual recommendations.
• Develop and execute marketing campaigns: Develop and execute marketing campaigns to drive traffic and sales on the website. This includes email marketing, social media marketing, and paid advertising, with a focus on media performance.
• Collaborate with cross-functional teams: The e-commerce manager will collaborate with cross-functional teams, including marketing, operations, and IT, to ensure that e-commerce initiatives are aligned with the companys overall business objectives. Collaborating with Pure Player to deliver ad and effective performance based upon client KPI
• Stay up to date with industry trends: Make recommendations for new initiatives or improvements to existing ones.
• Drive & lead new business pitches supported with the Ecomm Lead and GM Publicis Media for eCommerce sow.

• Bachelor’s degree in business management or marketing
• Minimum 3-4 years of eCommerce experience in agency or other related roles.
• Ability to manage flexible work timings, client lead-time, and requirement.
• Complete knowledge of eCommerce procedures and techniques
• Strong analytical and problem-solving skills
• Excellent managerial qualities
• Impressive communication skills
• Basic understanding of eCommerce industry trends and procedures
• Background in biddable media will be strong advantage.
• Experience with media performance tools and platforms such as Google Analytics, Facebook Ads Manager, and Google AdWords is preferred.

• Have experience in managing a team or managing work with Digital Agency
• Experience Handle Shopee | Lazada | TikTok, Affiliate Activities on the Client side or on behalf of the Client (E-commerce team in the Agency)
• Background from the previous position in Market Solutions from Lazada |Shopee| TikTok or E-commerce team from a client with extensive knowledge in Commercial.

Reporting: To Ecommerce Lead/Director.