Marketing Manager

Job Qualifications:

• Educational Background: Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree is a plus.
• Experience: Proven experience as a Marketing Manager, preferably in the food and beverage industry. Familiarity with coffee industry trends is advantageous.
• Skills:
• Excellent leadership and teamwork skills.
• Strong understanding of marketing principles.
• Creativity and proficiency in developing marketing strategies.
• Up-to-date knowledge of digital marketing tools and techniques.
• Exceptional communication and interpersonal skills.
• Analytical skills to assess marketing performance and identify opportunities.
• Adaptability: Ability to adapt to changes in the market and adjust marketing strategies accordingly.
• Networking: Strong networking skills to build relationships with key industry players, suppliers, and partners.

Job Responsibilities:

• Develop Marketing Strategies: Create and implement comprehensive marketing strategies to promote coffee products, considering market trends, customer preferences, and competition.
• Brand Management: Oversee the development and maintenance of the brand identity. Ensure consistent brand messaging across all channels.
• Product Launches: Coordinate product launches and promotional campaigns, collaborating with cross-functional teams to ensure successful execution.
• Digital Marketing: Lead digital marketing initiatives, including social media, email campaigns, and online advertising, to enhance brand visibility and engage customers.
• Market Research: Conduct market research to identify opportunities, assess consumer needs, and monitor industry trends.
• Budget Management: Develop and manage the marketing budget efficiently, ensuring optimal allocation of resources.
• Collaboration: Work closely with the sales team, production team, and senior management to align marketing efforts with overall business objectives.
• Performance Analysis: Analyze the performance of marketing campaigns, utilizing data and metrics to measure effectiveness and optimize strategies.
• Public Relations: Manage public relations activities, including media relations and community outreach, to enhance the companys image.
• Team Leadership: Lead and inspire the marketing team, fostering a collaborative and innovative work environment.

Job Type: Full-time