Deskripsi Lowongan :
Informasi lowongan pekerjaan Brand Manager ( Fashion ) (ID: 114512) dari Perusahaan PT. Mirae Asia Pasifik, lowongan pekerjaan terbaru Brand Manager ( Fashion ) (ID: 114512) ini berlokasi di kota Indonesia. Lowongan kerja terbaru ini terbuka untuk pencari kerja yang memiliki latar belakang pendidikan / lulusan terkait. Lowongan Pekerjaan di bidang Brand Manager ini telah dibuka dan dipublikasikan hingga batas waktu yang ditentukan.
Setiap pekerjaan mungkin tidaklah mudah untuk dilamar, karena sebagai kandidat baru / calon pegawai harus memenuhi beberapa kualifikasi dan persyaratan sesuai dengan kriteria yang dicari dari Perusahaan tersebut. Semoga info karir dari PT. Mirae Asia Pasifik sebagai posisi Brand Manager ( Fashion ) (ID: 114512) dibawah ini sesuai dengan Kualifikasi anda.
The Brand Manager is responsible for the end to end management of licensed brands in Indonesia, ensuring brand integrity while driving commercial growth. This role oversees the entire product lifecycle from product planning, development, production, and inventory to retail execution, sales performance, and marketing initiatives. The Brand Manager acts as the key liaison between the brand licensor, internal teams, manufacturers, distributors, and retail partners to maximize brand value and achieve business objectives.
Key Responsibilities
1. Brand Strategy & Business Growth
Develop and execute annual brand strategies aligned with the licensor's global guidelines and local market opportunities.
Identify market trends, consumer insights, and competitive activities to strengthen the brand's position.
Build long term growth plans to increase market share and brand awareness in Indonesia.
Manage the brand's P&L and ensure revenue, profitability, and market share targets are achieved.
2. Product Development & Production
Lead product planning based on market demand and consumer preferences.
Coordinate with design, product development, sourcing, and production teams to ensure timely product launches.
Monitor production schedules, product quality, compliance, and cost efficiency.
Ensure all products comply with the licensor's brand standards and approval process.
3. Inventory & Supply Chain Management
Monitor inventory levels and forecast demand to optimize stock availability.
Work closely with supply chain and operations teams to minimize stock shortages and excess inventory.
Review sales forecasts and replenishment plans to improve inventory turnover.
Collaborate with sales teams to achieve sell-in and sell-out targets.
Monitor sales performance across retail stores, distributors, wholesalers, e-commerce, and modern trade.
Analyze sales data and recommend actions to improve product performance.
Develop pricing, promotional, and assortment strategies.
Ensure strong brand presentation across all retail channels.
Monitor visual merchandising standards and in-store brand execution.
Evaluate retail performance and recommend improvements to maximize conversion and customer experience.
Support store openings, seasonal launches, and promotional campaigns.
Develop integrated marketing campaigns to increase brand awareness and drive sales.
Work with digital marketing teams on social media, influencers, PR, and online campaigns.
Plan product launches, events, and seasonal promotions.
Measure campaign effectiveness and optimize marketing investments.
7. Licensor Relationship Management
Serve as the primary contact with the brand licensor.
Ensure compliance with brand guidelines, licensing agreements, and approval processes.
Prepare regular business reviews, sales reports, and strategic presentations for licensors.
Coordinate product approvals and marketing materials with global brand teams.
8. Market Expansion in Indonesia
Identify new distribution channels and strategic retail partnerships.
Develop expansion strategies for modern trade, specialty stores, department stores, e-commerce, and marketplace platforms.
Recommend localized product assortments and marketing initiatives based on Indonesian consumer behavior.
Explore opportunities in new cities, regions, and customer segments.
9. Business Analysis & Reporting
Track KPIs including sales, gross margin, inventory turnover, sell-through rate, and ROI.
Prepare weekly and monthly business performance reports.
Use data-driven insights to improve decision-making and profitability.
Qualifications
Bachelor's degree in Business, Marketing, Fashion, Retail Management, or a related field.
2-5+ years of experience in Brand Management, Category Management, Product Management, or Licensing.
Experience managing licensed consumer brands, fashion, or retail brands is highly preferred.
Strong understanding of fashion terms and able to understand product.
Strong understanding of Indonesian retail, distribution, and consumer trends.
Experience in product development, merchandising, supply chain, and sales management.
Excellent analytical, negotiation, and project management skills.
Strong communication and stakeholder management skills.
Fluent in English and Bahasa Indonesia.
Strategic thinking
Commercial acumen
Brand management
Market analysis
Inventory management
Financial and P&L management
Negotiation and influencing
Leadership and cross-functional collaboration
Problem-solving
Key Performance Indicators (KPIs)
Gross profit and profitability
Market share growth
Brand awareness
Sell-through rate
Inventory turnover
Product launch success rate
On-time production and delivery
Marketing ROI
Licensor compliance and relationship quality
PT MIRAE ASIA PASIFIK is one of the leading agent for ladies intimate apparel located in Jakarta. The company are supporting customers and factories to export to various countries around the world. With the global changes and our expansion plan to handle new market opportunities, we need the right candidates to dill in the vacancy as below.
PT MIRAE ASIA PASIFIK is one of the leading agent for ladies intimate apparel located in Jakarta. The company are supporting customers and factories to export to various countries around the world. With the global changes and our expansion plan to handle new market opportunities, we need the right candidates to dill in the vacancy as below.
Setelah membaca dan mengetahui kriteria serta kebutuhan minimum kualifikasi yang telah dijelaskan dari info pekerjaan Brand Manager ( Fashion ) (ID: 114512) di kantor Indonesia di atas, segera lengkapi berkas lamaran kerja seperti surat lamaran kerja, CV, FC ijazah, transkrip, dan pelengkap lainnya seperti yang telah dijelaskan di atas. Kirim melalui tombol apply dibawah ini.
Informasi Tambahan :
- Gaji / Penghasilan Rp 10.000.000 - Rp 20.000.000
